Podcasts are digital audio files available on the internet for download to a computer or portable media player. They are often original episodic series similar to radio shows, relying on a consistent format and schedule. Most podcasts also share common features, such as storytelling, interviews, and segments. Although they can be downloaded and played at any time, they are typically intended for linear consumption, much like watching a TV show.
Podcasts are usually free and are funded through ads, sponsorships, or donations. In recent years, the popularity of this medium has surged among both listeners and creators. This is partly due to the widespread availability of smartphones and other portable devices, making it easy to consume podcasts on the go. It’s also because anyone can create a podcast using just a few simple tools.
The term “podcast” is a combination of the words “iPod” and “broadcast.” While it’s true that early adopters of this technology were mostly users of Apple’s iPods, this is no longer the case. Nowadays, nearly any type of portable media player can be used to listen to podcasts. And while many people still listen to podcasts during travel or workouts, more and more people are now listening via smart speakers like Amazon Echo or Google Home.
Podcasts have been around for over 15 years but have only recently gained widespread popularity. In 2005, only 22% of Americans had even heard the term “podcasting.” Today, that number has grown to 62%. And 32% of Americans say they have listened to at least one podcast in the last month.
Summary
Whether you’re looking for entertainment, education, or something in between, there’s a podcast for you. With over 750,000 unique shows available today and new ones debuting daily, there’s no shortage of choices.