Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Search Engine Optimization, or “SEO” for short, is the practice of improving the ranking of a website on search engines like Google, Bing, and Yahoo. The higher the ranking, the more likely people are to find the site. There are two main parts to SEO: on-page optimization and off-page optimization. On-page optimization refers to the things that can be done on a website to improve its ranking, such as using keyword-rich titles and descriptions. Off-page optimization refers to the things that can be done outside of a website to improve its ranking, such as building links from other websites. Both on-page and off-page optimization are important for achieving high search engine rankings.
SEO includes both the technical and creative elements needed to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Search engine algorithms are constantly evolving, so it’s important to stay up-to-date on the latest trends and techniques if you want your site to continue ranking high.