Do you know that thousands of new websites are created every day? But unfortunately, most of them never make it to the top of Google search results and don’t give visitors what they expect.
If you’re in the early stages of planning your website or are considering a new website, it’s important to avoid the following common mistakes.
Don’t let your website be invisible – avoid these five mistakes and stand out!
1. Poor target settings
Many people start a website simply because “everyone has a website”, without thinking about what they really want to achieve. If you don’t have a clear goal, the whole process of making a website can become complicated and chaotic. Think about what you want to achieve: is it to increase sales, raise brand awareness or to gather contacts? That way you avoid your website becoming just another page that no one finds or uses.
2. Poor user experience
Too often, the focus is only on design, but user-friendliness is forgotten.
A beautiful page means nothing if it is not convenient and logical for the user. Making a website also means taking into account the needs of your visitors – easy to navigate, fast loading and mobile-friendly.
Did you know that most visitors leave a page that takes less than three seconds to download?
Don’t lose customers because of a slow and complicated page!
3. Neglecting SEO
This is one of the most common mistakes made when creating a website.
With great design and content, it can be tempting to think that people will just find you – but that won’t happen without proper SEO (search engine optimisation). Keywords such as ‘making a website’ need to be thoughtfully integrated into the content of the page, metadata and even the sub-text of images. If you ignore SEO, you risk your page being invisible in search engines.
And then you’re back to square one – a great page that no one sees.
4. Forgetting content
A website isn’t just about beautiful design and technical features – it’s the face of your brand. Many people make the mistake of focusing too much on the technical side and forget about creating quality content. If the content is boring, incomplete or non-existent, visitors will have no reason to return.
Plus, Google loves fresh and relevant content, which means regular posts and updates will boost your page’s visibility. Blogging can be a great way to keep content fresh and answer visitors’ questions.
5. Neglecting maintenance and security
Many people think that once a website is finished, the job is done. In fact, it’s just the beginning! Making a website doesn’t end when you publish it – it needs constant maintenance and security. Using outdated plug-ins or forgetting to update your site can leave it vulnerable to cyber-attacks.
A secure page gives you and your visitors a sense of trust and confidence. If maintenance is not done, your efforts can quickly come to nothing.
Do you make these mistakes too?
Making a website can be tricky, and if these mistakes hamper your site’s performance, you could miss out on a lot of its potential. If you’re not quite sure if your page is optimised or need help avoiding these errors, don’t worry – we’re here to help! We’ll help you create a website that doesn’t go unnoticed and stands out to visitors and Google.
By the way, we also offer website maintenanceto make sure your website is always up and running smoothly and secure. Regular maintenance means that your site is always up-to-date and secure. If you want to find out more, or if you want us to help you keep your website up and running, click on the link below – let’s see how we can make your site even better!